The New World Of Web-To-Print Solutions
Traditionally, web-to-print has been all about helping customers retain brand control, get their collateral faster, get better return on investment for marketing campaigns and realize savings on...
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Multi-Channel Marketing: Timely Texts Boost Conversion
Looking for a way to convince customers to start blending in text messaging into their multi-channel mix? New data from Leads360 may help. According to “Text Messaging for Better Sales Conversion,”...
View ArticleHow Does Collaborative B2B Decision-making Affect Personalization?
In the world of personalization, we rely on data on individual recipients to target and personalize content to be relevant and meaningful to them. But in the world of B2B, decision-making has been more...
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Find Your Marketing Voice
Did you know that you have a marketing voice? Your marketing voice is what makes your business resonate with your prospects and customers. It’s distinctly “you.” (Of course, the “you” here is a...
View ArticleReasons to Track Your Clients’ Online Content Downloads
We are hearing a lot about content marketing these days. Much of this is being done online, but have you thought about how your clients’ online content can drive their investment in print? According...
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Polishing Your Online Image
Your online image is a huge component of your business reputation. Just because you haven’t (hopefully) been embroiled in any controversy or involved in a major business showdown that made you come out...
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6 Tips For A Marketing Spring Cleaning
Spring is the perfect time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, decluttered or re-vamped. (Of course, scheduling something like this once a...
View ArticleAre You Afraid To Ask For Help?
It’s natural to avoid asking for help. You worry that it makes you appear weak. That it makes you appear ignorant or uninformed. Like you can’t do your job, or are just plain unable to get the job...
View ArticleRethink LinkedIn
Like many others, you may have thought of LinkedIn as a place meant for posting resumes and searching for jobs. Think again. LinkedIn just may be the best online marketing venue in the business –...
View ArticleFulfillment 101
Thanks to my VP of Sales, Karen DeWolfe, for helping on this one! Fulfillment is a process. Not one specific task. It involves everything from warehousing materials, to filling an order, to packaging...
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What Is Multi-Channel Marketing?
The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology...
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What Should You Be Asking Your Fulfillment Company?
Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and...
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NFC: The Future is Here
What is NFC? NFC stands for Near Field Communication and the short answer would be that NFC identifies us. It allows smartphones to be identified and it establishes a radio communication. Think short...
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Is This a Great Excuse to Print Something? (QR Code on the Door)
Sometimes I don’t write about QR Codes for a month. Then there are times when all sorts of QR Code related things pop up. This seems to be one of those times. I saw a QR Code this week that seemed like...
View ArticleIs More Data Better? How Do You Know You Have the Right Data?
When it comes to marketing blogs, there is always a flavor de jour. Currently, it’s big data. If not “big data,” then at least more data. So it was interesting when Thorin McGee, editor of Target...
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Some Mail Is Just Funny!
It’s Friday before the long Memorial Day weekend, so it’s time for some levity. Once again, my husband and his much-targeted facilities budget is to thank for this one. You don’t see hand-addressed...
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Millennials, “The Greatest Generation” and Direct Marketing
I am (barely) a Millennial. Born in 1980, I rest on the cusp of what Time magazine recently profiled as the “Me Me Me” generation and described on the cover as “lazy, entitled narcissists who still...
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Avoid These Mobile Marketing Danger Zones
There are many danger zones you need to dodge as you send out your mobile marketing messages. There are so many different moving parts with marketing to an “on the go” audience. And it’s easy to leave...
View ArticleMillennials, Business and Social Media
Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Time magazine recently profiled as the “Me Me Me” generation and described on the cover as “lazy, entitled narcissists who still...
View ArticleWhat Opportunities Exist for 3D Printing?
I’ve been doing quite a bit of reading on 3D printing lately. It’s funny, because while the technology is based on inkjet, it’s not really printing at all. It’s really additive manufacturing. But that...
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